It works in three simple steps:
Your visitor accepts the browser default prompt to “allow access to location.” Using GPS, inboundgeo’s platform triangulates the physical home address of the device.
We observe the user’s journey on your site, and only on site, no invasive following across the web. A customized mailer responding to their browsing interest is created.
Within 48 hours, the mailer is printed and in the mail, arriving in as little as 5 days from the time they browsed. You can watch the delivery status in real-time in your dashboard!
inboundgeo’s engagement engine will transform the way you get return on advertising spend. We started with simple filters like URL and basic location. Over time we’ve enhanced these filters to include demographic and content derived data, all collected and acted on in real-time.
Here are all of the programmatic filters available at inboundgeo:
Length of Residence
Title, meta tags, or any other data element on the page: price, product name, description, SKU, part number, etc.
*Utilizes our proprietary indexing engine
Some data is easy to come by, other data requires an act of congress. Ok, maybe not congress, but it requires your IT department. Please meet Charlotte, the purpose-built spidering engine for inboundgeo.
Charlotte give us access to data points on the page itself. This means you can add a filter for the inboundgeo engagement engine based on the price of an item, or keywords in a product description (think brand).