National Rent-To-Own Retailer
Bridging the brand experience from online to brick & mortar was seen as a critical KPI.
Upper funnel marketing was working to drive awareness and consideration: however, the stores were not closing.
The Brand shifted their acquisition focus from in-store to the web with a new website that gave the customer the ability to shop online. However, a significant amount of online traffic that didn’t start the agreement process remained anonymous.
Create urgency for customers that have immediate need; loss of appliance, furniture replacement, want the latest technology. Give them a relevant, personalized mailer that would get them to visit store and start an agreement.
Program drove an incremental 10K new agreements totaling $6M.
Returned $5 back to brand for every $1 spent with inboundgeo.
National Jewelry Retailer
Client had strong product offerings overall, but experienced slower than expected growth in niche product lines in comparison to key competitors.
Client sought to boost both existing lead acquisition programs and acceleration of closure on new customer purchases.
Support specific messaging focused on customers interested in engagement products, which is considered a niche product line for the company.
Identify users that were interested in engagement products via their online browsing interests and send them a highly customized mailer.
For every $1 spent client received an incremental $4 in return – net of control.
Drove 3,400 additional purchases with an average check value of $1,200 driving incremental growth +30%.
Regional Health Club
Regional fitness club need a boost to build awareness of a new location.
New membership sign-ups were slow to materialize and cost of acquisition was high.
Competition was strong with established, well-known competitors in the marketplace.
Minimal online traffic was not converting.
Accelerate new customer growth via quickly retargeting non-hand raisers in their home.
Launch 2 campaigns; brand awareness + competitive conquesting with great offer to join club.
Hyper targeted to 10-mile radius of club location.
Achieved 80% decrease in CPA.
Identified and reached 3,700 potential new customers.
Based on success of single location, expanded effort to 10 additional locations – now 33.