by michael | Dec 19, 2020 | Digital Marketing, Direct Mail Marketing, Postcard Marketing, Postcards, Retargeting
The traditional Direct Mail campaign begins with the list. Sure there are other concerns like creative, an actual plan, ROI, and all of dozens of other things that go into a campaign. But frankly, if the list isn’t on point, the campaign won’t perform....
by michael | Jan 2, 2020 | Digital Marketing, Engagement, Retargeting
When I first started working on inboundgeo in 2013, the “plan” was very different. In September of 2013, I sat down over a weekend and built a prototype of the first version of the product. The product, at the time, was a unique way to measure direct mail...
