advanced postcard marketing

It’s been a very productive few months for the team. While the sales team been building the funnel, I’ve been heads down on building and improving the overall inboundgeo experience. If we’re being frank, inboundgeo has always been a product whose evolution is directly related to the needs of our customer base. That means we listen to feedback and integrate that feedback into the product.

This update also brings the first release of the dashboard that we all feel is truly ready to hand over to our customers. We’ve been focused on delivering value, and until today that meant we would handle the whole process, from account creation to uploading creative, and launching the campaigns.

While there were many more, here is a good sized list of the updates we’ve made in the past few months:

  • We’ve crossed 6.3 million households in the database.
  • We can now print 4X6, 6X9, and 6X11 postcards.
  • We can do VDP (variable data printing) on both sides of the card.
  • We can do QR attribution on both sides of the card – with a redirect through inboundgeo for tracking. The destination URL can be changed at any time for simple a/b testing.
  • The inboundgeo Engagement Engine can do all of the above daily, with no minimums or maximums, and no setup fees. $1.50 per card (includes address) OR $1 per address.
  • We’ve added charts to the campaign details interface giving customers a visual cue as to how the campaign is performing
  • We built an admin interface for the team, and an expenses page so our team┬ácan collect data on their own and manage things.
  • We built a revenue projection page that shows active campaigns, their budgets, and remaining spend – including pending sends.
  • We’ve added a delicious campaign report that details the data behind the scenes (accept/deny percentages, geocodes performed, addresses over all and more – but that’s for us (super admins) right now.
  • All of the filters now work (full demographic, geo, county, and more!) and are accessible by the customer. These used to require manual setup. This was one of the first projects for our outsourced dev team. They killed it.
  • We added a “data collection” campaign type that doesn’t allow download of addresses or for the customer to see the full address – but it’s 100% free for a week. We can now help you best select users for your campaigns.
  • You can now click a campaign address to see a map of the house, the delivery status of the mail, and their postcard previews in the campaign detail area
  • We implemented export and save to excel and PDF for the campaign results, and filtering to the campaigns page.
  • The dev team and I implemented a tenancy plan for all customer data. No swords cross.
  • The results are CASS certified. If the addresses (to or from) aren’t deliverable, we don’t send it. That includes do not mail/spam lists.
  • We’ve scaled Charlotte (our spider) to make it way easier to add new accounts – so you can use your website’s *content* to help select users too (users that viewed products with where the price is more than $500, for example)

Note: inboundgeo does not share any of the data we collect with third parties for sale/ads/other gross stuff, nor do we use third party “tracking” to collect data. That’s gross too. We do use third parties to enhance the addresses we discover to help you better select users for campaigns (for example, appending demographic data to the address). We do not deliver anything outside of the building (to customers or otherwise) other than the address, city, state, and zip – as that’s what we’re given permission to use.

So, you can send a postcard to someone that viewed pages on your site X times, /buy-now being one of them, that makes over $70k, and is within 10 miles of your location(s).