by michael | Dec 19, 2020 | Digital Marketing, Direct Mail Marketing, Postcard Marketing, Postcards, Retargeting
The traditional Direct Mail campaign begins with the list. Sure there are other concerns like creative, an actual plan, ROI, and all of dozens of other things that go into a campaign. But frankly, if the list isn’t on point, the campaign won’t perform....
by Jon Olsen | Apr 3, 2020 | Digital Marketing, Retargeting
Retargeting works. At least that’s what the marketing technology industry sells. It’s happened to you. You visit the big box home repair site, mis-click on a grill, and for the next few days you’re seeing grills on practically every website you...
by michael | Feb 19, 2020 | Direct Mail Marketing, Engagement, Retargeting
It’s been a very productive few months for the team. While the sales team been building the funnel, I’ve been heads down on building and improving the overall inboundgeo experience. If we’re being frank, inboundgeo has always been a product whose...
by michael | Jan 2, 2020 | Digital Marketing, Engagement, Retargeting
When I first started working on inboundgeo in 2013, the “plan” was very different. In September of 2013, I sat down over a weekend and built a prototype of the first version of the product. The product, at the time, was a unique way to measure direct mail...
