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Direct Mail you can try before you buy.

Direct Mail you can try before you buy.

by michael | Dec 19, 2020 | Digital Marketing, Direct Mail Marketing, Postcard Marketing, Postcards, Retargeting

The traditional Direct Mail campaign begins with the list. Sure there are other concerns like creative, an actual plan, ROI, and all of dozens of other things that go into a campaign. But frankly, if the list isn’t on point, the campaign won’t perform....
Postcard Marketing Innovation: Introducing inboundgeo Print On Demand

Postcard Marketing Innovation: Introducing inboundgeo Print On Demand

by michael | Aug 7, 2020 | Direct Mail Marketing, Postcard Marketing, Postcards

Hello readers! Michael here, and I have some great news to share. In 2013 I started building inboundgeo. It’s gone through a massive evolution, from measuring direct mail sent by other services, to focusing on the engagement engine itself, and most recently...
Postcard Marketing Innovation: how we gather input

Postcard Marketing Innovation: how we gather input

by michael | Aug 5, 2020 | Direct Mail Marketing, Postcard Marketing, Postcards

As I am wrapping up development on this “Print On-Demand” campaign type for inboundgeo, I reached out to experts in my circle for design and workflow advice (it’s good to have friends who are experts). This software release for our system came...
Postcard Marketing Innovation: inboundgeo Print On Demand

Postcard Marketing Innovation: inboundgeo Print On Demand

by michael | Jul 31, 2020 | Postcard Marketing, Postcards

Our Account Director (Jon Olsen) and I had a conversation earlier in the evening about a new campaign type for inboundgeo. Right now every campaign type (Postcards, Messages, and Maestro) uses the inboundeo Engagement Engine. It’s been evolving since 2013 and is...
Postcard Marketing Tracking

Postcard Marketing Tracking

by michael | Jul 29, 2020 | Digital Marketing, Postcard Marketing, Postcards

We’ve introduced a new feature, and with it we’ve set expectations clearly, and transparently. Before today, the answer to the question of “How long does it take for the postcard to get to the consumer?” was “Somewhere between 5 and 10...

Recent Posts

  • Direct Mail you can try before you buy.
  • Shipped: Introducing Page Value and Click Filters for Direct Mail
  • Bringing real innovation to the digital agency tool set
  • Postcard Marketing Innovation: Introducing inboundgeo Print On Demand
  • Postcard Marketing Innovation: how we gather input

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