by michael | Dec 19, 2020 | Digital Marketing, Direct Mail Marketing, Postcard Marketing, Postcards, Retargeting
The traditional Direct Mail campaign begins with the list. Sure there are other concerns like creative, an actual plan, ROI, and all of dozens of other things that go into a campaign. But frankly, if the list isn’t on point, the campaign won’t perform....
by michael | Aug 7, 2020 | Direct Mail Marketing, Postcard Marketing, Postcards
Hello readers! Michael here, and I have some great news to share. In 2013 I started building inboundgeo. It’s gone through a massive evolution, from measuring direct mail sent by other services, to focusing on the engagement engine itself, and most recently...
by michael | Aug 5, 2020 | Direct Mail Marketing, Postcard Marketing, Postcards
As I am wrapping up development on this “Print On-Demand” campaign type for inboundgeo, I reached out to experts in my circle for design and workflow advice (it’s good to have friends who are experts). This software release for our system came...
by michael | Jul 31, 2020 | Postcard Marketing, Postcards
Our Account Director (Jon Olsen) and I had a conversation earlier in the evening about a new campaign type for inboundgeo. Right now every campaign type (Postcards, Messages, and Maestro) uses the inboundeo Engagement Engine. It’s been evolving since 2013 and is...
by michael | Jul 29, 2020 | Digital Marketing, Postcard Marketing, Postcards
We’ve introduced a new feature, and with it we’ve set expectations clearly, and transparently. Before today, the answer to the question of “How long does it take for the postcard to get to the consumer?” was “Somewhere between 5 and 10...
