by michael | Dec 19, 2020 | Digital Marketing, Direct Mail Marketing, Postcard Marketing, Postcards, Retargeting
The traditional Direct Mail campaign begins with the list. Sure there are other concerns like creative, an actual plan, ROI, and all of dozens of other things that go into a campaign. But frankly, if the list isn’t on point, the campaign won’t perform....
by michael | Aug 7, 2020 | Direct Mail Marketing, Postcard Marketing, Postcards
Hello readers! Michael here, and I have some great news to share. In 2013 I started building inboundgeo. It’s gone through a massive evolution, from measuring direct mail sent by other services, to focusing on the engagement engine itself, and most recently...
by michael | Aug 5, 2020 | Direct Mail Marketing, Postcard Marketing, Postcards
As I am wrapping up development on this “Print On-Demand” campaign type for inboundgeo, I reached out to experts in my circle for design and workflow advice (it’s good to have friends who are experts). This software release for our system came...
by michael | Feb 19, 2020 | Direct Mail Marketing, Engagement, Retargeting
It’s been a very productive few months for the team. While the sales team been building the funnel, I’ve been heads down on building and improving the overall inboundgeo experience. If we’re being frank, inboundgeo has always been a product whose...
