by michael | Dec 19, 2020 | Digital Marketing, Direct Mail Marketing, Postcard Marketing, Postcards, Retargeting
The traditional Direct Mail campaign begins with the list. Sure there are other concerns like creative, an actual plan, ROI, and all of dozens of other things that go into a campaign. But frankly, if the list isn’t on point, the campaign won’t perform....
by michael | Jul 29, 2020 | Digital Marketing, Postcard Marketing, Postcards
We’ve introduced a new feature, and with it we’ve set expectations clearly, and transparently. Before today, the answer to the question of “How long does it take for the postcard to get to the consumer?” was “Somewhere between 5 and 10...
by Jon Olsen | Apr 3, 2020 | Digital Marketing, Retargeting
Retargeting works. At least that’s what the marketing technology industry sells. It’s happened to you. You visit the big box home repair site, mis-click on a grill, and for the next few days you’re seeing grills on practically every website you...
by michael | Feb 22, 2020 | Digital Marketing, Postcard Marketing
The world’s most technologically advanced postcards? Quite possibly, yes. And it’s available for just $1.50 per piece. Traditional direct mail, especially postcard marketing, is rooted in the idea that personalization is everything. It’s believed...
by michael | Jan 2, 2020 | Digital Marketing, Engagement, Retargeting
When I first started working on inboundgeo in 2013, the “plan” was very different. In September of 2013, I sat down over a weekend and built a prototype of the first version of the product. The product, at the time, was a unique way to measure direct mail...
