by michael | Jul 31, 2020 | Postcard Marketing, Postcards
Our Account Director (Jon Olsen) and I had a conversation earlier in the evening about a new campaign type for inboundgeo. Right now every campaign type (Postcards, Messages, and Maestro) uses the inboundeo Engagement Engine. It’s been evolving since 2013 and is...
by michael | Jul 29, 2020 | Digital Marketing, Postcard Marketing, Postcards
We’ve introduced a new feature, and with it we’ve set expectations clearly, and transparently. Before today, the answer to the question of “How long does it take for the postcard to get to the consumer?” was “Somewhere between 5 and 10...
by michael | Feb 22, 2020 | Digital Marketing, Postcard Marketing
The world’s most technologically advanced postcards? Quite possibly, yes. And it’s available for just $1.50 per piece. Traditional direct mail, especially postcard marketing, is rooted in the idea that personalization is everything. It’s believed...
by michael | Feb 19, 2020 | Direct Mail Marketing, Engagement, Retargeting
It’s been a very productive few months for the team. While the sales team been building the funnel, I’ve been heads down on building and improving the overall inboundgeo experience. If we’re being frank, inboundgeo has always been a product whose...
by michael | Jan 2, 2020 | Digital Marketing, Engagement, Retargeting
When I first started working on inboundgeo in 2013, the “plan” was very different. In September of 2013, I sat down over a weekend and built a prototype of the first version of the product. The product, at the time, was a unique way to measure direct mail...
