by michael | Dec 19, 2020 | Digital Marketing, Direct Mail Marketing, Postcard Marketing, Postcards, Retargeting
The traditional Direct Mail campaign begins with the list. Sure there are other concerns like creative, an actual plan, ROI, and all of dozens of other things that go into a campaign. But frankly, if the list isn’t on point, the campaign won’t perform....
by michael | Dec 10, 2020 | Engagement
The inboundgeo team is proud to announce two new filters. These filters are incredible additions to the inboundgeo engagement engine and visitor selection toolset. The Page Value filter. Our customers can now use industry standard Javascript selectors to evaluate page...
by michael | Oct 26, 2020 | Postcard Marketing
The founder of your digital marketing agency had a grand vision. It was to service your customers in a way that no other company could. Maybe it was a niche too, a specialty market like “the underdog” or the “new entrant.” Maybe it was the decades worth of...
by michael | Aug 7, 2020 | Direct Mail Marketing, Postcard Marketing, Postcards
Hello readers! Michael here, and I have some great news to share. In 2013 I started building inboundgeo. It’s gone through a massive evolution, from measuring direct mail sent by other services, to focusing on the engagement engine itself, and most recently...
by michael | Aug 5, 2020 | Direct Mail Marketing, Postcard Marketing, Postcards
As I am wrapping up development on this “Print On-Demand” campaign type for inboundgeo, I reached out to experts in my circle for design and workflow advice (it’s good to have friends who are experts). This software release for our system came...
