by michael | Aug 7, 2020 | Direct Mail Marketing, Postcard Marketing, Postcards
Hello readers! Michael here, and I have some great news to share. In 2013 I started building inboundgeo. It’s gone through a massive evolution, from measuring direct mail sent by other services, to focusing on the engagement engine itself, and most recently...
by michael | Aug 5, 2020 | Direct Mail Marketing, Postcard Marketing, Postcards
As I am wrapping up development on this “Print On-Demand” campaign type for inboundgeo, I reached out to experts in my circle for design and workflow advice (it’s good to have friends who are experts). This software release for our system came...
by michael | Jul 31, 2020 | Postcard Marketing, Postcards
Our Account Director (Jon Olsen) and I had a conversation earlier in the evening about a new campaign type for inboundgeo. Right now every campaign type (Postcards, Messages, and Maestro) uses the inboundeo Engagement Engine. It’s been evolving since 2013 and is...
by michael | Jul 29, 2020 | Digital Marketing, Postcard Marketing, Postcards
We’ve introduced a new feature, and with it we’ve set expectations clearly, and transparently. Before today, the answer to the question of “How long does it take for the postcard to get to the consumer?” was “Somewhere between 5 and 10...
by michael | Feb 22, 2020 | Digital Marketing, Postcard Marketing
The world’s most technologically advanced postcards? Quite possibly, yes. And it’s available for just $1.50 per piece. Traditional direct mail, especially postcard marketing, is rooted in the idea that personalization is everything. It’s believed...
