Bringing real innovation to the digital agency tool set
The founder of your digital marketing agency had a grand vision. It was to service your customers in a way that no other company could. Maybe it was a niche too, a specialty market like “the underdog” or the “new entrant.” Maybe it was the decades worth of...
Postcard Marketing Innovation: Introducing inboundgeo Print On Demand
Hello readers! Michael here, and I have some great news to share. In 2013 I started building inboundgeo. It's gone through a massive evolution, from measuring direct mail sent by other services, to focusing on the engagement engine itself, and most recently adding two...
Postcard Marketing Innovation: how we gather input
As I am wrapping up development on this "Print On-Demand" campaign type for inboundgeo, I reached out to experts in my circle for design and workflow advice (it's good to have friends who are experts). This software release for our system came together rapidly, with a...
Postcard Marketing Innovation: inboundgeo Print On Demand
Our Account Director (Jon Olsen) and I had a conversation earlier in the evening about a new campaign type for inboundgeo. Right now every campaign type (Postcards, Messages, and Maestro) uses the inboundeo Engagement Engine. It's been evolving since 2013 and is a...
Postcard Marketing Tracking
We've introduced a new feature, and with it we've set expectations clearly, and transparently. Before today, the answer to the question of "How long does it take for the postcard to get to the consumer?" was "Somewhere between 5 and 10 business days." This new feature...
Retargeting Reconfigured: Offline
Retargeting works. At least that's what the marketing technology industry sells. It's happened to you. You visit the big box home repair site, mis-click on a grill, and for the next few days you're seeing grills on practically every website you visit. Did retargeting...
Advanced Postcard Marketing
The world's most technologically advanced postcards? Quite possibly, yes. And it's available for just $1.50 per piece. Traditional direct mail, especially postcard marketing, is rooted in the idea that personalization is everything. It's believed that if you don't...
Engagement Engine Updates
It's been a very productive few months for the team. While the sales team been building the funnel, I've been heads down on building and improving the overall inboundgeo experience. If we're being frank, inboundgeo has always been a product whose evolution is directly...
Inboundgeo Offline Retargeting
When I first started working on inboundgeo in 2013, the "plan" was very different. In September of 2013, I sat down over a weekend and built a prototype of the first version of the product. The product, at the time, was a unique way to measure direct mail match backs...